Gatorade Introduces $70 Connected Water Bottle

Gatorade just introduced the Smart Gx Bottle, a connected water bottle capable of measuring the user’s needs in real time.

Today everything can be connected. The smallest object has its “smart” version that interacts with its environment. Based on this idea, energy drink brand Gatorade just released a surprising product. The Smart Gx Bottle is actually a connected water bottle.

If it’s not the first in this market, far from it is the first time that an established brand known as Gatorade has started selling connected water bottles. With the Smart Gx Bottle, the company promises ultra-high monitoring of the user’s hydration. The water bottle has a special application that is currently only available for iOS. It can then provide information about the ideal consumption.

A smart water bottle that can always be optimized

Equipped with an LED ring on the cap, it allows you to monitor your consumption at a glance. If the product might seem useless in everyday use, Gatorade makes sure it’s a real plus for athletes. With a water bottle attached, recovery is optimized.

Depending on the intensity of the physical activity or even the way it is carried out (hard but short or long and regular effort), the needs of the body are by no means the same. Gatorade analyzes all this data with the “Sweat Patch”. As the name suggests, it is a patch that sticks to the skin.

It then measures the amount of sweat as well as the concentration of mineral salts in the sweat. This data is then sent to the application for analysis. From there, the phone warns the user of the optimal level of recovery and therefore its consumption in the hours that follow its exertion.

Sport and new technologies: the search for performance

By taking the analysis to this point, Gatorade touches an increasingly important market, the blend of sports and new technologies. For several years, sports clubs have tried to analyze each of our movements in order to optimize performance. In addition to working on strategy during games or during recruitment, technological advances can be used to improve athletes’ stamina.

In addition to a pumpkin and a band-aid, Gatorade has small “capsules” available for purchase on its website. They must make it possible to flavor the water and add the mineral salts necessary for recovery. Sold together in a “starter pack,” the bottle and “capsules” cost $70. For the patch you need to add 25 dollars. Deliveries are currently only possible in the USA.

Leave a Reply

Your email address will not be published. Required fields are marked *