kpop idols; The most influential people of fashion week

Korean celebrities enjoy a strong influence during fashion week
in Milan, New York and Paris this year.

kpop idols;  The Most Influential People of Fashion Week - The Future of Luxury

This year, Lee Min Ho, Sana and others from TWICE helped draw attention to Milan Fashion Week.

kpop idols;  The most influential personalities of fashion week

As a result, the engagement rate increased by 21% thanks to Kpop fans, suggesting that despite the luxury brands’ lack of visibility, the impact thanks to these stars was significant.

As luxury brands have realized how important Korean celebrities are for their brand visibility, we can expect even more collaborations between them in the future as they continue to successfully capitalize on the power of stars.

kpop idols;  The Most Influential People of Fashion Week - The Future of Luxury

For example, Cartier reportedly doubled Jisoo’s Dior contract salary to become her new ambassador.

The singer is the global ambassador for Dior beauty and fashion products and Cartier jewelry products, two of the world’s largest competing luxury brands.

This trend reflects the growing popularity of Asian celebrities in the fashion industry. In recent years, Asian stars, especially K-pop idols, have been increasingly invited to participate in major fashion weeks due to their huge fan bases from around the world and their influence on fashion trends.

jeno nct fashion week kpop

In particular acc Media value than the artist NCT’s Lee Min Ho, IU, Jaehyun and Jeno, TWICE’s Sana and Chaeyoung and Red Velvet’s Seulgi topped the top 10 during Milan and New York Fashion Week.

Jaehyun fashion week fashion kpop

Milan Fashion Week Top 10


kpop idols;  the most influential personalities of fashion week 3

1. Lee Min Ho (@actorleeminho)

2. Kim Kardashian (@kimkardashian)

3. Chiara Ferragni (@chiaraferragni)

4. User Interface (@dlwlrma)

5. Bella Hadid (@bellahhadid)

6. Jaehyun from NCT (@_jeongjaehyun)

7. TWICE’s Sana (@m.by__sana)

8. Davika Hoorne (@davikah)

9. Chaeyoung (@chaeyo.0)

10. Song Kang (@songkang_b)


Top 10 New York Fashion Week


kpop idols;  the most influential personalities of fashion week

1. Lee Min Ho (@actorleeminho)

2. Kim Kardashian (@kimkardashian)

3. Jeno from NCT (@leejen_o_423)

4. Shawn Mendes (@shawnmendes)

5. Conan Gray (@conangray)

6. Seulgi from Red Velvet (@hi_sseulgi)

7. Vogue (@voguemagazine)

8. Danna Paola (@dannapaola)

9. Kourtney Kardashian Barker (@kourtneykardash)

10. Natalia Dyer (@nattyiceofficia

Additionally, during Paris Fashion Week, Loewe announced that Nmixx, JYP’s rookie girl group, has become the brand’s new global ambassador.

Loewe nmixx

One only has to look at the engagement generated by a Kpop idol, which often results in a sell-out of the advertised product, to understand the influence of K-pop groups, including BTS and Blackpink.

Several brands with huge sales thanks to Jungkook donated to charity this year

5 K-Pop Idols Who Are The Queens Of The Sell Out

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